We Wine! is a brand that was originally established in 2019 for the export market. The company was founded by Michel Assadourian and Lionel Boillot.
Lionel spent 22 years in China where he managed a factory for 5 years before deciding, in 2008, to import French wines and to put his expertise on the Asian market and his network at the service of small producers.
Michel, co-founder of Wiko, knows how to launch new brands. He suggested to Lionel to create with We Wine! a strong brand and to export original wines to China.
Following the successful launch of this brand and its wines to Chinese customers, We Wine! now wishes to offer its creations in France and then in Europe.
Who are we?
We Wine! is the result of a collaboration between different actors all passionate about "good things" and wines. We decided to pool our skills and our network in order to create a unique structure with a unique approach and values.
Beyond simply distributing the wines of our partner operators, we have the ambition to break the codes, either by proposing innovative labels or by offering experimental, revolutionary but relevant vinifications.
Our primary goal is to create works of art with wine, to promote the terroir of our winegrowers in the SOUTHERN region, by making the whole world discover the richness of the Provencal heritage in this area. We Wine! aims to disseminate wines that remind us that wine is an ART.
Sensitive to a responsible culture and winemaking that respects the environment (biodynamic, organic, reasoned), we consider our partner winegrowers as true artists and artisans of wine.
We therefore wish to associate this ART with others to reinforce this connotation. Thus, We Wine! develops wines with painters and musical artists, and passionate and eccentric winemakers.